Typically, I make a book trailer at the very last minute, a week before the book hits the shelves or something like that. Until I learned that for Borders to use your book trailer (a pretty big if), it has to be ready a good two months before the book's release.
So I went ahead and did it early this time.
Okay, I have it. And it is a very pretty trailer. But what do I do with it?
The ideal thing would be to build an online publicity campaign around it. But I don't really know how willing people are to host YouTube videos on their blogs, etc. Is it doable? What kind of prize should I hand out? Am leaning toward cash prizes, like prepaid visa cards or some such, but how much and how many?
Also, how do I publicize such a contest? If I just let people know about it on my blog, website, social group sites, etc, would it be enough? Or should I promise an e-reader to get Dear Author's attention, the way Kresley Cole did?
And what about widgets? I've seen promotional campaigns built around widgets here and there. Have you done one or participated in one or run into one surfing around? Do you think widgets work?
I'd love to know.